Fill Your Schedule With High Ticket HVAC Jobs
- Google & Meta Certified
- +$20M+ in Ad Spend Managed
- Avg. Cost Per Booked Job: $45–$85
The shoulder season kills cash flow. Let's fix it. HVAC-only paid media that keeps your schedule full year-round, not just summer and winter peaks. Google, Meta, and Local Services ads optimized for booked calls, installs, and maintenance plans. Full tracking, no long-term contract.
- HVAC-specific campaigns
- Call & form tracking included
- One contractor per service area
- Month-to-month after ramp
Develop a Lead Generation System
Get started by completing the form below:
Media buying, meet business strategy.
I'm Dwayne Lee, a Senior Paid Media Strategist with over 10 years driving measurable growth across home services, healthcare, ecommerce and enterprise accounts. Contractors bring me in when the phone goes quiet in shoulder season, attribution is broken, or ad spend is climbing without more booked installs.
Across seven senior roles I've scaled accounts past 10x ROAS by restructuring what was already there, rebuilt tracking and creative testing systems that had quietly broken, and designed full-funnel setups that tie spend back to real revenue instead of vanity metrics. For HVAC, that means campaigns judged on booked calls, installs and maintenance plans, not clicks.
- 10+ years managing paid media, $20M+ in ad spend
- 21.2x blended ROAS, $649K tracked revenue from $30K spend
- 250+ client accounts led, reporting straight to C-suite
- Tracking and attribution rebuilt so your numbers are real
Why contractors trust me
Built for HVAC, accountable to results
Trust and credibility
100+
HVAC and home service businesses helped, from single-truck shops to multi-location operations.
HVAC only
Specialist, not generalist
Every campaign is built around how homeowners actually search for heating and cooling help.
Full transparency
Live dashboard access
See every lead, call and dollar spent in real time.
No lock-in
Month-to-month
I keep your business by performing, not by contract.
Sound familiar?
Most HVAC marketing fails for the same three reasons
The phone goes quiet between seasons
Summer and winter peaks carry you, then shoulder season hits and the trucks sit. Maintenance plans alone aren't filling the board.
You've been burned by an agency
Generic reports, no accountability, and an account manager who has never sold a system replacement in their life.
Ad spend goes out, jobs don't come in
Clicks look fine, but nobody books. There's no tracking connecting spend to actual booked jobs and install revenue.
Every one of these is a tracking and targeting problem, and both are fixable in weeks, not years.
Proven Track Record
Numbers that matter for HVAC contractors
Real results from real campaigns. These are the metrics I optimize for monthly.
21.2x ROAS
Recent campaign performance across clients
10.69x
Account turnaround
67%
Average CPL reduction for contractors
250+
Service businesses helped scale their leads
How it works
Three steps to a fuller board
No 6-month discovery phase. I audit, launch, and optimize against booked jobs.
- Step 1
Strategy review
I audit your current ads, website and lead follow-up, then show you exactly where booked jobs are leaking out.
- Step 2
I build and launch
HVAC-specific Google, Local Services and Meta campaigns, conversion-focused landing pages, and call and form tracking wired end to end.
- Step 3
You get booked jobs
I optimize weekly against booked jobs and install revenue, not vanity clicks, and report on real dollars produced.
Recommendations
What people actually say
Results vary by market and offer. These are real notes from executives and clients I have worked with.
“Dwayne performed at a superb level in his senior position and was more than an exceptional individual to work alongside. He managed over 250 of our clients and delivered results beyond industry standard.”
“His knowledge of PPC, SEO, email marketing, and social media marketing was a tremendous advantage. He increased our online presence and helped improve our revenue as a company overall.”
“Our ROI increased significantly once Dwayne took over our PPC accounts. He built our entire paid marketing foundation, and leads were easily converted into clients.”
Growth you can actually audit
See every lead in your live dashboard within 24 hours. No weekly reports, no guessing. Calls, form submissions, booked appointments, and revenue all tracked end-to-end. You'll know your exact cost per booked job before we even optimize.
- Live dashboard
- Call and form tracking included
- Cost per booked job calculated automatically
- Weekly optimization reports
Every contractor gets a live dashboard tying ad spend to calls, form fills and booked jobs, so you always know your true cost per booked job.
- Businesses helped
- 100+
- Reporting cadence
- Weekly
FAQ
Questions contractors ask me
Ready to stop guessing where your next job comes from?
Book a 20-minute strategy call, or send your details and I'll come back with a plan for your market. Either way, you'll leave knowing exactly what to fix first.
Prefer email? dwayne@dwayneleepaidmedia.com
Request your growth plan
Takes under a minute. No obligation.